Strategic thinking is a key component of the strategic planning process. It requires a continuous assessment of a business, an industry, the environment and the application of new business insights. The primary goal is to enhance an organization’s uniqueness in the marketplace to achieve a competitive advantage. It requires individuals to think conceptually, imaginatively, systematically and opportunistically about the future of their organization. This workshop is designed to give participants valuable knowledge and insights on the importance of and role of strategic thinking in the strategic planning process. At the end of the workshop the participants will be able to:

  • Understand the use of strategic thinking in the strategic planning process to enhance the organization’s overall strategic direction in the pursuit of its long-term performance goals.
  • Challenge their assumptions and view the business through changing lenses.
  • Become proactive rather than reactive to finding solutions in a dynamic business environment.
  • Generate new ideas and develop insights to evaluate future eventualities for the organisation.
  • Use business intelligence to adapt a product and market strategy that supports long-term business goals and objectives.



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